Tuesday, November 1, 2011

Who does not like and why Chevrolet Niva?

According to the survey conducted by specialists of the marketing joint venture "GM-AvtoVAZ", the owners of the car "Chevrolet-Niva" highest regard for its handling on the dirt road - 4.80 on a 5-point scale. Next comes the "brake job" - 4.70, and this characterization as a "control on wet, slippery, icy road" - 4.67. "Auxiliary heating" and "steering" received from consumers by 4.60. A little less points scored "agility" (4.50), and "the suspension" (4.40). From the "negatives", many have noted an increased consumption of fuel during break-in car. Moreover, all mentioned that after the "break-run" (3 to 4 thousand km) fuel consumption is sharply reduced and "bounces" (8.6 liters at a speed of 90 km / h). The survey included 300 car owners who answered dozens of questions. Almost all respondents said the European level optics, which provides security in almost all driving situations. To the question "Would you recommend buying a car or a close family, friends or acquaintances?" Replied affirmatively vse100% of respondents. On the car "Chevrolet Niva" transplanted to the main product with AvtoVAZ and used imported SUVs. This was confirmed by the poll results. It is interesting that at the stage of selection in addition to "Chevrolet Niva" were considered Secondhand SUVs worth up to 15 thousand dollars: Toyota RAV 4; Land Cruiser; Mitsubishi Pajero; Suzuki Vitara; Jeep; «Niva». Cars Imported cars: Opel Astra; Opel Corsa; Ford Focus; Renault Clio; Kia Rio; Daewoo Nexia. It is noteworthy that as an alternative to the respondents had never been called a KIA Sportage. Quite rare in the traditional "Field" - obviously, "Chevrolet-Niva" is not regarded as fully identical with the replacement of traditional vehicles. The main reasons for transplanting to the production of AvtoVAZ, a new search of quality, and with imported SUVs - a significant reduction in the cost of ownership for off-road driving on bad roads, and cost optimization for a hobby - fishing, hunting, hiking. As expected, the estimates differ from picky consumers look at car engineers. "Since the views of consumers and the ambitions of Engineers - derivatives of different worlds, we never tried to implement the desires of consumers directly. They usually can not assess the impact of operating a car with such changes over the next 2-5 years, and engineers on such implications are well known thanks to their extensive experience in the Russian automobile industry. But on the defects we respond immediately. Incidentally, we plan to sell the vehicle until 2010 at least, "- says the poll results marketing manager of JV" GM-AvtoVAZ "Most experts JV surprised" almost indecently bulging outward interest in accessories. " It is the possibility of the coupling systems, "kenguryatnik", "body kit". Requiring a client to the SP-law, and therefore, in the near future the market will be certified by the manufacturer to hitch Chevrolet Niva. Car Engine 1.7-liter with can pull a trailer weighing up to 1.2 tons when equipped with its brakes. These consumer surveys of marketing professionals JV held regularly. Owners poll by telephone at 6 weeks after buying the car. View of the same consumers will be interested in, and after 13 months of operation. Such are the demands General Motors Corporation, which in turn include the requirements of the ISO-9001, in compliance with which is joint venture "General Motors - AvtoVAZ" has been successfully certified in May of this year.

No comments:

Post a Comment