Misty Morning "GM - AvtoVAZ»

From October this year, JV "GM - AvtoVAZ" started coloring their products in a new gray-green "metallic" with the symbolic name "Misty Morning". This color has replaced the "Vishevomu garden." It is symbolic for several reasons. In Togliatti, in October, and the truth - almost every morning foggy. That light north wind lifts the haze from local chemical plants, the forest fires are felt, and then a thick fog begins to haze from the Volga neighborhood. This is the reality. There is another association. Prospects "GM - AvtoVAZ" the experts avotrynka also periodically cause vague associations. Information about the so-called "export version" SUV "Chevrolet Niva" with the engine FAM-1, with each year becomes less and less. The prospect of launching it into production very vague. Bet on the assembly of expensive European model "Chevrolet Viva" is also apparently failed to meet expectations. Rather than originally planned for the first year of 7.0-7.5 thousand cars of this model will be released on the strength of 2.0-2.5 thousand pieces. Plans to "Vive" the following year the company does not generally try to spread. Apparently, they are also vague. And even the sale of "Chevy Niva" in JV in decline. For 9 months the company sold 32,938 SUVs, an increase of 13.4% fewer than in 2004. What will happen to the dynamics of sales in the future, what are the prospects for the development of new models, where the company will grow - all in complete fog ... With the title of a new marketing venture colors were spot on! Sergei Aivazovsky