March 25, 2003 live radio "New Century" (107.9 MHz), the director of sales and marketing joint venture "GM-AvtoVAZ" Maxim Seregin said the opening of a painting production joint venture, which will be held April 2, 2003. Invited to the ceremony of the first leaders of AvtoVAZ, the city and the Samara region. As previously reported IA LADAONLINE, still color bodies "Chevrolet-Niva" is in pilot production of JSC "AvtoVAZ". But by the end of May all the body placed on the conveyor will be painted in his own production venture. Specificity of staining on a technology called "clean walls," according to Maxim Seregin, allows joint ventures to set ambitious goals - achieving 100% quality. That is all body color after the first cycle will fall on the conveyor. Planned for 2003 4-color car "Chevrolet-Niva" - silver metallic, dark cherry, dark green and bright white. These colors are not random - they are chosen based on focus groups of potential consumers, conducted in the cities - Moscow, St. Petersburg and Yekaterinburg. In the future we plan to add color to blue and black metallic range, which also gave preference to the respondents.
No comments:
Post a Comment