AvtoVAZ was left without a "Niva"

In 2006 "AvtoVAZ" lose one of its best-known brands - "Field", which exists in the automotive market for over 30 years. True, this does not mean that the automaker intends to terminate the Volga production of the popular SUV. Following an agreement between General Motors Corp. and OAO "AvtoVAZ", from 2006 Niva brand goes to the JV "GM-AvtoVAZ", which currently uses it to his car "Chevrolet Niva." The following year, the VAZ vnedrozhnik get a new name - Lada 4x4. But this, as told to the correspondent IS "Togliatti-News" Head of Marketing "AvtoVAZ" Alexander Bredikhin, "absolutely no impact on its sales." He stressed that at the stage of joint production of the brand "Field", the price is so high and well recognized, was adopted by the corporation as part of GM's auto giant's contribution in capital "GM-AvtoVAZ". Initially, the agreement between the car companies had suggested that AvtoVAZ will remove all the model of production. But in May 2004 the Federal Antimonopoly Service in the Moscow Arbitration Court has considered this point of agreement contrary to the law. Volga car had to continue production of "Niva", and in 2004 the company got away from the conveyor more than 20 thousand of these machines. Chief Marketing Officer believes that the decision of the Federal Antimonopoly Service was made "in favor of the consumer", who is still able to buy a cheap SUV. Bredikhin Alexander said that only in 2005, will produce about 27 thousand cars of this mark, and next year, its output will be saved. Moreover, it should be noted that the release of Lada Niva is carried out and the Togliatti plant. Over 2.5 years of Kazakhstan, "Asia Auto" VAZ auto kits gathered from nearly 7000 SUVs, and since 2006 is going to increase their assembly in 1,5 times - from 2 to 3 thousand vehicles a year. According to Mr. Bredikhina, "the lion's share" of all cars of this model produced for export. For example, 90% sold Lada cars in Greece and France is just Lada Niva. Chief marketing officer auto giant said to be discontinued this car is not going to AvtoVAZ. "We are pleased to produce a" Niva ", especially considering that this model sold very well. She's got a buyer - says Mr. Bredikhin. - This machine, we did not bother selling" Chevrolet Niva. "These words were confirmed by the value of cars produced enterprises. Now-door Lada Niva cost to the buyer of 200 thousand, five-door - about 230 thousand, and the SUV "GM-AvtoVAZ" in the configuration L is 310 000 rubles, complete GLS - 346 000. With the implementation of "Chevy Niva" problems in SP either, unlike the second model, "Chevrolet Viva," whose production this year has been cut in half compared with the planned release. It is worth noting that, despite coming in 2006, changes both the plant remains, seems a long time to be "fed" by the world-famous brand "Niva". It's hard not to agree with Alexander Bredikhin, who believes that, despite the name change for consumers will remain Niva "Niwa." However, the popularity of "Niva "can reduce the continuing expansion in the Russian market, Chinese manufacturers have already expressed their intention to produce SUVs in Syzran in the facilities' RosLada." However, this does not scare Togliatti auto giant, as "Chinese" refers to a larger class car, compared with "Niwa", and the cost is almost twice the Lada Niva. "AvtoVAZ, if not support, then, at least, understands" RosLada "and has no objection to these plans," - said chief marketing officer of the plant. But vehicles "Chevrolet Field ", and the production of UAZ, they can compete, as their value in the production of the Russian company, according to analysts, could reach about 16 thousand dollars. Sukhachev Nikita