As hopes of AvtoVAZ covered "Chevy-Niva"

AvtoVAZ almost lost hope for the export of their cars and the brand "Field" A few years ago on the cover of a new "Niva" VAZ-2123. Then she looks surprised everyone. "They are able, if they want," - cried the reporters, and behind them are simple motorists. Time passed. The present situation can be described as a modern Russian proverb, but very different in meaning: "We wanted the best, but it turned out like always." First step for beautiful photos followed by a first car news, to which domestic avtopatrioty reacted with disbelief - "Field" will never be the VAZ, and will be available under the brand Chevrolet. AvtoVAZ then explained that the car will continue to produce in Togliatti, but not on the main line - and in a joint venture with GM. Cooperation with the Americans needed to AvtoVAZ, to achieve high quality and "push" the car for European markets, where at one time bought a good old "Niva". But exports to the plant was named an extremely important task. Then Togliatti had hoped that the new car was much better the old one. So Chevy Niva first even forbidden to sell through dealers of AvtoVAZ, the machine is not "caught" from the "Lada" traditional poor quality. Moreover, according to the contract with GM, since 2006 in joint venture property should pass and trademark Niva - the only successful brand of AvtoVAZ. Step Two New "Field" appeared in the showrooms. First it was worth three, and then twice as expensive as the old one. With the same, by and large, filling - and the engine "running" the 30-year-old. High price vazovtsy explained, for example, some imported units and nearly a thousand improvements in the design of foreign engineers. Interestingly, the most notable of the "new plants" have become the new steering wheel and pedals - and not the engine, gearbox, or some kind of security system ... The price is high, but without these modifications can not be said officials from Togliatti - in Europe do not break through. Step Three The third news - early release in Tolyatti "the modern foreign cars." On the role thereof has been taken from the selected production in Europe Opel Astra in a rather modest set. Machine under the name of Chevrolet Viva soon appeared in the salons, but the planned demand and did not wait. The reason - too high a price nearly twice than that of "nines." First, the price would reduce the expense of domestic components in the first place - engines and transmissions. But failed. As a result of reduced production of Viva, and now they think and do collapse. Step Four Create another joint venture with GM, but for the production of engines, AvtoVAZ was needed to achieve two objectives. The first - to equip the "Niva" modern engine and finally going to conquer Europe with her. The second goal - to reduce the cost of the "modern foreign cars" Cevrolet Viva / Opel Astra. However, the construction of the plant AvtoVAZ had to invest 300-400 million dollars. And this would make unreasonable Togliatti work on their own engines. A few years later, when Russia will introduce stricter environmental regulations, the new engine will need and all the other "frets". If this is the engine, released a joint venture, the price of cars will increase by $ 1,000 or more. So, "Lada" lose their customers. The question of "what to do" guide WHA has not responded. The issue of a new engine plant is hanging in the air, Chevy Niva is available with an engine 30 years ago, Opel Astra and can not get cheaper. Step Five General Motors now has the financial crisis. The Americans decided to save money and refused to further investment in joint projects with AvtoVAZ. Therefore, if a new plant yet built - the money it will have to look very AvtoVAZ entirely. GM, of course, will supply equipment, help with the license - but for the money, and not an old friend. And really, why Americans AvtoVAZ, if they bought the assets of bankrupt Daewoo? Korean Daewoo Matiz, Kalos and now called Nubira Chevrolet Spark, Aveo and Lacetti. They are cheaper and sold much better than the notorious Cherolet Viva. The sixth step guide GM-AvtoVAZ joint venture (its president - a foreigner) considered it Cherolet Niva uncompetitive car and abandoned it supplies to Europe. More precisely, the question is postponed indefinitely. It is obvious that the car is worth more than 10 thousand euros from the aforementioned engine was born in 1970, unable to execute the European environmental standards, there simply can not survive competition. Besides, Chevy Niva is not a diesel engine, automatic transmission, a "normal" number of bags ... In general, if all of this will - then the machine would be more of a Hyundai Tuscon. In these circumstances, the choice is clear-thinking people. It is interesting that even now under the threat of supply of the old "Niva", the rights to which belong entirely to AvtoVAZ, in developing countries. With the new 2006, as we noted at the outset, the brand "Field" becomes the property of GM-AvtoVAZ. No one knows whether the Egyptians with Hispanics as well as the old "Niva", buy a car with a new name indistinct Lada 4x4. The seventh step and the final The Europeans are known to have a free market where you can buy something really profitable. In America - even more interesting. For example, Honda Civic Sedan costs 14 thousand dollars. And we have - of 20. Buying this car, or American can be sure of availability and quality parts, services, three-year warranty ... Do you think there is someone who needs "Lada" for the same price? Even for the price of a little less? It turns out that the fate of AvtoVAZ is now in our hands. At least for the next few years we can guarantee him a comfortable existence - duties on imported foreign cars are too big, and those that are available here at all is not enough. But then Russia may join WTO, and foreign automakers - to build new plants. In this case the bright prospects for the auto giant Togliatti is likely to lay a somewhat more severe than the "Chevrolet-Niva". Ivan Alexandrov