Monday, November 14, 2011

"General Motors - AvtoVAZ" launched an unprecedented campaign to find partners in the region.

After studying the promising results in 2003, collecting data "from the field" and conduct planning activities for 2004 in "General Motors - AvtoVAZ" decided to expand its dealer network from 42 to 78 dealers by 2004. Geography Geographical expansion of sales of Chevrolet Niva has exceeded all expectations - now the car can be seen even in the Far East. Exceptional off-road ability, the best quality and at the same time Russia's availability were major factors in popularity vehicle. Then, as dealers import cars have a pronounced bias towards the two capitals - up to 80% of cars sold in Moscow and St. Petersburg and 20% - in the regions, 75% of Chevrolet Niva is sold outside the capital and 25% - in the capitals. This is mainly due to two factors: the Chevrolet Niva - one of the most affordable SUVs and its exceptional off-road properties make it irreplaceable in many situations. This division of the market will continue in 2004, due to increased popularity and development of the automobile retail lending in the regions. Search for partners to fully realize the potential of the Russian market, "General Motors - AvtoVAZ" later this year plans to open 36 more dealerships, in addition to 42 existing ones. The company is now seeking partners in the following regions: Izhevsk, Tambov, Sochi, Kirov, Tomsk, Ryazan, Petrozavodsk, Penza, Kaluga, Vologda, Udmurtia, Krasnodar Territory *, Chita, Buryatia, Dagestan, St. Petersburg *, Komi, Novosibirsk, , Irkutsk * * Kemerovo, Belgorod, Arkhangelsk, Yaroslavl, Tver, Syktyvkar, Orel, Lipetsk, Barrow, Vladimir, Novokuznetsk, Pskov, Moscow oblast, Krasnoyarsk *, Smolensk, Ivanovo, Kaliningrad, Yakutia, Bryansk, Kostroma, Novgorod, Leningrad * Area in the cities marked with an asterisk, the dealers are already open, is seeking additional partners from the requirements of partners you want to be human, technical and financial resources are sufficient for the marketing and servicing of cars in their regions. These partners must share and be able to follow a strategy of "General Motors - AvtoVAZ" to ensure the highest level of customer service. As announced plans for the company earlier, the company plans to increase sales not only through expansion of dealer network, but also by expanding the lineup. In the autumn of this year at authorized dealers, "General Motors - AvtoVAZ" will "export" Chevrolet Niva 1.8 with Opel ECOTEC engine and passenger sedan Chevrolet Viva, building on the Opel Astra. Both cars will be built on a modern assembly line joint venture in Togliatti and sold only through a network of authorized dealers. Issue and sale of motor vehicles (including exports) in 2004 will amount to 60.000 vehicles in 2005 - 75,000. For more information, please contact Dmitri Popov, marketing manager, 7 (8482) 758-037, dpopov@gmavtovaz.ru.

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