Start mass production of SUVs "Chevrolet-Niva" can be considered the main event last year in the Russian automobile industry. Yes, there was still enough in the year the successful launch of a factory "Ford" in Vsevolozhsk. But if a sober vzlgyanut on things, "Chevrolet-Niva" replay "Ford Focus" on all counts. And in terms of production for this year (35 thousand to 13 thousand) and design capacity (75 thousand 25 thousand priti), and adaptation to the Russian roads and working conditions, and pricing "tricks" with cheap equipment, and by the presence of the "Russian spirit" in the machines ... All it is well known that the "focus" of Russian products only Bor glass, rubber mats yes, and here in the U.S. "Chevrolet-Niva" is a bit more precisely, as the paper wrote, "Auto Review" - one of the logo. Of course, there are some imported components, and yet the "Chevrolet-Niva" - flesh and blood of ours, VAZ, VAZ-2123. Anyway, the media attention this project has not cheated. Now there is no Russian edition, which would not have written the history of GM-AvtoVAZ, on "The Adventures of Americans in Russia", it remains only to remove the film. Simple "nivovodov" This project also did not leave indifferent and they wrote a collective letter of appeal open "in defense of the old" Niva ", addressed to all heads of relevance to the Russian automotive industry, as well as all those concerned. And to them accession and colleagues in Germany ... It is a pity because on mneniniyu "nivovodov" "old," released 26 years worth inexpensively, and now removed, and the new "Field" no longer afford them ... According to experts LADAONLINE, "Chevrolet Field "will definitely" hit of the season, "the Russian market over the next 2-3 years. not for nothing that the owners of car VAZ, choosing the best car VAZ 2002 in the first place put it," Chevrolet Niva. "And remember a poll of the magazine" Behind the wheel "five years ago, in which was drawn" sketch of an ideal vehicle for the Russians, "and they turned out to be all-wheel drive as" universal "or better yet" coupe. "By the way, choosing the time (in late 1997, the year) the car of your dreams Readers" Behind the wheel "called the average price, depending on body type such" hatchback "- $ 8760," sedan "- $ 9550 $" universal "-9165 $," coupe "and" minivan "- 10200 $. According to the Department of analysts LADAONLINE, in 1997 , almost all Russian cars are in price range from 6 to 10 thousand dollars. And the next new analogs, foreign cars began at a price of 15 thousand dollars. the way to drive in Russia and the customs clearance officially a second-hand 3-7-year-old middle-class foreign cars are cheaper 10 000 dollars if it was also almost impossible. In the autumn of last year, "Chevrolet-Niva" has begun to act authorized dealers "GM-AvtoVAZ" and offered to buyers at prices ranging from 8 to 9300 dollars. According to preliminary estimates LADAONLINE, among the potential buyers of this SUV large enough share is just "average" Russian. They have a monthly income of an average of 500 to 1000 dollars, are provided with everything necessary for life (family, apartment and dacha (or a small house), garage, some cash savings, approximately once a year travel abroad, etc.), had already owned the other car, not without a sense of rationality and even patriotism. How in the journal "Expert" formulated at the time the definition of social values ??emerging in Russia, "middle" class, they "want to live in the west, but to speak about Russian ..." Here's a portrait of the average owner of "Chevrolet Niva" and looms. While the rule there are exceptions, governors, mayors, directors and large successful businessmen also transplanted to the "Russian-American dream" for the "average Russian".
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