The presentation of the new dealership JV "GM-AvtoVAZ" held on January 30, 2003 in Togliatti, two options were issued by the joint venture car "Chevrolet-Niva". Dark-green version of L (standard) and silver GLS (lux). External differences GLS model are evident: it is light alloy wheels, antenna, front fog lights, leather interior, rear seat headrests, spare wheel cover (full-size lockable). Other differences can be learned only from the booklet: tinted glass, heated front seats. According to the director of marketing and sales, "GM - AvtoVAZ" Maxim Seregin, colors begin to expand in two or three months. Currently, the pipeline joint venture received a body, painted in OPP VAZ. In April, will commission its own spray booth SP. Then add two colors - white and dark representative-vishney. The colors were not chosen randomly, but based on the results of marketing research, commissioned by the joint venture. Organizations wishing to buy a car "Chevrolet-Niva" as a representative, prefer white, said Mikhail Seregin. Later, in 2003 you can add new colors in accordance with a marketing plan.
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