Demand for VAZ SUV grows

The winter months are traditionally considered to be seasonal decline in activity in the Russian automotive market. However, last December and early January of this year actually began a period of increasing demand for cars VAZ. According to the marketing department of OJSC "AvtoVAZ" as early as November in some areas where the situation is the most active automotive markets, there has been a growth in sales of small car VAZ. For example, in November at the Togliatti area in an average day 682 of VAZ was realized. In January the average daily rate of sales amounted to 817 small car and almost twice the supply. In general, the domestic average daily sales of VAZ cars increased from 1331 to 1564 in November to mid January. Demand is almost complete range of AvtoVAZ. However, the clear leader here is the car "Niva". In addition to seasonal demand for sales activity for a AVTOVAZ SUV influences and what with the launch of "Chevrolet Niva" in CJSC "GM-AvtoVAZ" has begun reducing production models of VAZ-21213 and VAZ-21214 on the main line of the Volga Automobile Plant. Commodity balances for VAZ! sites of regional offices supplies, distributors and dealers, taking into account the continuing supply from late November to mid-January, markedly decreased. In this AvtoVAZ produces vehicles, 5 days a week, and many dealers are trading seven days a week. In December and January almost all the regional markets was an increase in retail prices for VAZ subcompact. The average cost of VAZ dealers rose 1.2 percent. This maintains the level of last year's prices for a small car VAZ. Increase in retail prices is one reason for allowing the manufacturer to consider the possibility of changing prices for their products. AvtoVAZ adopted in 2003 a program of advertising and branding and marketing efforts based on targeted interventions. Each share will be focused on specific regional markets, and on him. spending on certain groups and family cars.