According to the General Director of JV «GM-AvtoVAZ" John Mylonas, a car in Russia will be a sign of Chevrolet, in Europe too, Chevrolet, but there will be some markets, where the machine will be used other marks. It all depends on the market, say the Far East, "Field" may be a sign of "Daewoo", because it makes sense for Italy, it may be FIAT, said John Mylonas in intervyu automotive newspaper "seven miles". Admittedly this will not happen soon. According to official reports JV "GM-AvtoVAZ" production "Chevrolet Niva" for export to Europe, the Middle East, Asia and Latin America planned to build no earlier than October 2003. Regarding the integration of joint venture "GM-AvtoVAZ" to other parts of General Motors, we recall that the previously held information about what the car "Chevrolet-Niva" there are plans to install one of their gasoline and diesel from GM company FIAT. According to international practice, this integration between units of a group is beneficial to all participants. A marketing ploy to sell the same model under different trade marks used in the global auto industry is already long enough. It is possible, and the Russian "Niva" under various new names will soon flow into the process of globalization and integration of commodity markets. Sergei Aivazovsky
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