"Field" will to live!

The Moscow Arbitration Court ordered removed from the joint venture agreement between the organizers of the GM-AvtoVAZ point whereby AvtoVAZ should as far as output growth Chevrolet Niva SUV to stop production of the old Niva. Thus, the AvtoVAZ can now produce the old model Niva-2121 indefinitely. Requirement is not removed from the conveyor Niwa received from the Ministry for Antimonopoly Policy (MAP). In his opinion, the cessation of normal Niwa release should not be dependent on increasing production Chevrolet Niva. This is due to the fact that these two cars are in different price niches and thus do not compete with each other. But it is worth noting that the MAP can not make AvtoVAZ to produce one or another car. The only thing that can achieve the Ministry, it is removed from the agreement point to discontinue the old Niva, as AvtoVAZ has limited production capacity. However, thanks to a court be able to produce old AvtoVAZ Niva in the future, albeit in smaller quantities. The fact that the Niva, which now stands at around $ 6.5-7 thousand enjoys fairly stable demand and brings good profit to AvtoVAZ. It is worth mentioning and that is now among the leadership of GM-AvtoVAZ joint venture and AvtoVAZ ran, say, a black cat. So, earlier this year, AvtoVAZ general director Vladimir Vilchik made a serious criticism of the leadership of the new company. The main charges are reduced to that joint venture management made serious errors that led to the fact that after the first wave of demand for its Chevrolet Niva became ill buy it. According to Vitaly Vilchik, the main miscalculation was that last fall, GM-AvtoVAZ joint venture unexpectedly decided to convert the prices from dollars to euros. Even then, this step would cause a lot of questions, as if in early 2003, the car is from 8.5 thousand dollars, after the introduction of the euro price actually jumped up to 10,5-11 thousand dollars. It is because of confusing marketing strategy in 2003 was not done 35 thousand vehicles, as planned, but only 25 235 cars, and sold in early January, only 23 thousand. According to representatives of AvtoVAZ, if they now increase production of the old Niva, then the SP may have problems with sales of Chevrolet Niva, reports Kommersant. But that said, in response to these threats, spokesman for GM-AvtoVAZ joint venture Irina Shemyakina: We will not challenge the decision of Mapai, and let the AvtoVAZ produces Neave as many consider it necessary to see how much they will buy with such quality.