President of "AvtoVAZ" rides "Chevrolet-Niva»

Executives 'Toyota' on cars peresyadut concern. The desire to support the company in his native crisis has expressed more than 2,000 people. Will it help the producer, reporter found "Business FM" Maria Volkova: - New "Toyota" will appear in the garages of the top managers of concern by the end of March. Demand for cars is falling. Financial performance of the company is rapidly moving down. For the year 2008 "Toyota" is waiting for the loss of one billion seven hundred million dollars. For the first time the 70-year history of the concern. Selling cars in 2200 - so much tops decided to buy the company "Toyota" executive class - of course, have a positive impact on the results, but not too much. Says the head of analytical studies of the management company "Uralsib" Alexander Golovtsov: "This is a demonstrative gesture of this meant to demonstrate that managers believe in its future, the quality of the car. In international practice in such cases, even buy their own shares, but perhaps, the managers "Toyota" believe that buying a car more striking example of patriotism. In total production, "Toyota" is not even one percent, and tenths of a percent. " In the U.S. alone in 2007, "Toyota" sold two million three hundred thousand cars, the first time surpassing the U.S. market, "General Motors". However, the trend of "every topu for" Toyota "," the company was not. On the cars of its own production always go head concerns. It is the responsibility of top management is not included. While such purchases are always welcome, said the deputy chief editor of "Driving" Igor Morzharetto: "Head" Toyota "goes only to the car" Toyota ". As for the rest of the staff - they are encouraged to buy their own cars. For example, any foreign concern, including the "Toyota", has a special loan programs for their employees at concessional loans. Moreover, cars are sold for quite different prices, and this is normal. Why employee, "Volkswagen" must ride a BMW? Why not buy a car own company? "But in Russia the practice of riding on the cars of its own brand among top managers does not enjoy popularity. Again with the exception of the heads of Russian companies. So the president of "AvtoVAZ" is riding on Togliatti "Chevrolet-Niva." Do not seek to transfer to the domestic production of machinery and Russian officials. Even 10 years ago, then Deputy Prime Minister Boris Nemtsov suggested that the state machinery to transplant the "Volga". But to realize the idea failed. The best that agreed - to focus on the fleet of foreign cars manufactured in the country. However, experts believe that even if all the leaders of the Russian automakers went to domestic cars on the preferences of Russians it is still would not affect.