GM - AvtoVAZ unveiled a new advertising concept and marketing strategy for the current year, announced today, February 7, Autostat agency. The vision and strategy presented at the recent marketing conference dealers. As described AUTOSTAT the press service of GM - AvtoVAZ, their start coincided with the introduction of new standards for advertising a global brand Chevrolet. They are designed to emphasize the main competitive advantage Niva Chevrolet - universality. Slogan strategy - "Chevrolet Niva - the source of endless emotions." The marketing strategy has not changed significantly. According to the results of marketing research, price positioning relative to competitors Chevrolet Niva remains the same, a portrait of the owner was not significantly changed. "That's why we consistently continue the course taken in 2010 because its effectiveness has been proved. What really changed is the level of supply of our promotional materials. We invest in the quality of advertising, as our product - part of a global brand Chevrolet "- reported in GM - AvtoVAZ. To improve the effectiveness of marketing programs, instead of "carpet covering advertising" marketing GM - AvtoVAZ moving to address. For this purpose, various tools BTL and CRM-systems. GM - AvtoVAZ supports the club movement, developing client services, pays great attention to feedback.
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