GM-AVTOVAZ dealer conference held

Took place in Tashkent two-day conference dealers GM-AVTOVAZ, which summarized the work in the first six months and plans for II half of 2008. It was attended by 140 delegates representing 116 dealers in Russia (from all regions of the country) and 6 dealerships in the CIS. Sales of Chevrolet Niva SUVs in the period rose 12.3% to 29,795 vehicles (including carry-over from last year). Of these, the domestic market were sold 27 222 vehicles (15.4% from the previous year), but the sale in foreign markets fell by 10.7% and totaled the car in 2573, occupying 8.4% of total sales joint venture. As for the development of dealer network GM-AVTOVAZ, according to the agency "AUTOSTAT" in I half of this year the company worked on strengthening its position in the Southern Urals and Volga regions. During the period designated nine new dealers at the same time, seven agreements were terminated for failure to comply with the requirements of the organization of work and compliance with dealership standards. At present, SP has 121 dealers in 79 Russian cities and 10 - in the CIS countries. In addition, the plans were announced on marketing activities on the II half of 2008. GM-AVTOVAZ will further support a national advertising campaign to raise awareness and strengthen the position of the brand Chevrolet Niva in conjunction with the Moscow office of GM will participate in the nationwide campaign «Chevrolet Dream Garage». In order to stimulate sales in the region provides a number of BTL-actions, the need for which will be promptly determined specifically for each region. It remains to add that the next dealer conference on the results of 2008, GM-AVTOVAZ plans to hold in the first half of February 2009