Buying foreign cars on credit is becoming more accessible not only to residents of the capital, but also for the provincials. Car manufacturers are starting to offer them preferential programs before available in the main Moscow and St. Petersburg. Yesterday General Motors announced the launch of a nationwide lending program of Opel and Chevrolet-Niva. Develops regional lending program and Ford. According to market participants to sell on credit at the dealers account for about 30%. The average rate on auto loans in Moscow - 9% per annum in foreign currency. In the regions it is 15 - 17%. As reported yesterday, sales director for General Motors CIS Sergei Bagdanov his company together with Gazprombank and Ekstrobankom runs a program of selling Opel in credit at all GM dealers in Russia by 9%. According to him, the agreement with the banks will operate throughout the year. This program is distributed in the model Corsa, Vectra and Astra. "In regions where the rates now range from 12% to 18%, it is very advantageous terms," ??- said Bagdanov. The initial payment will be 30% of the value of the car, and the maximum loan term - five years. The package also includes the insurance at the rate of 5% with a zero deductible. Bagdanov notes that the program extends to the Chevrolet-Niva, however, her rate on the loan from regional dealers make 12% per annum. Now sales of Chevrolet-Niva in the regions of credits "Russian Standard" by 19% per annum in rubles. Due to the new credit program GM hopes to increase its sales in the regions for the year twice. According Bagdanova, now in the credit company sells in Russia for about 40 - 45% of its vehicles. According to market participants, this is the first precedent of creating an extensive program for the region. But other companies are also working to reduce lending rates. For example, the intention to distribute the force of its special lending programs to the regions yesterday, "Vedomosti" said a Ford Motor Co. According to PR-manager of the company Hartonyuk Oksana, now Ford is an agreement with MDM Bank, for which in the cities where the bank branch operating model Ford Focus can be bought on credit under 4,9% annual in dollars. According to her, now Ford is discussing the possibility of collaborating on this program with several banks with an extensive regional network. But their special programs for the region until dovozili not all manufacturers. Toyota currently has no plans to develop such programs in the region, says the PR-manager of the Russian representative office Anastasia Kokoreva. According to her, Raiffeisenbank program, which assumes the issuance of credit for purchase of Toyota at 9% per annum in the borrower's income verification, and 9.5% - no, operates only in Moscow and St. Petersburg. Making a single loan program for the region and the company has no plans to "Rolf Holding", the exclusive dealer of Mitsubishi. "In the regions to us are not yet exhausted other opportunities to increase sales, and this tool [special credit] we will address later", - says head of marketing, "Rolf" Valery Tarakanov. But, he says, GM credit program will enable them to make a breakthrough in sales: "9% rate quite common in Moscow, but for the region is a very interesting proposal." Managers of large companies avtotorgovoy shared with "Vedomosti" opinion that the activity of GM in the sales incentive associated with knowledge of the prospects for Opel brand in the Russian market. "Prior to 2000, Opel did not exist in a well-developed distribution network, while other competing brands are actively developing in the region. Now GM time catching up, and companies need to dealers, which were opened in the regions immediately began to work effectively." Julia Elena Vinogradova Fedorinova
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