Conference manager of marketing and advertising

January 24-25, in Samara, a conference, attended by marketing managers and advertising dealerships in Russia and CIS. The conference summed up the joint work to promote all of Chevrolet Niva and Chevrolet Viva in 2006 and planned activities for 2007. Particular attention was paid to improving the quality of their communication with customers and informing them about new options and other changes in the cars. The conference was held training on "Effective Marketing", an exchange of experiences in attracting buyers. Also summed up the contest for the best marketing campaign, which took place during 2006. The winners Vitaly Truiden (OOO "Showroom UNION"), Victoria Chibysheva (JSC "Peter Lada"), Svetlana Stepanyan ("Yug-Auto") and Oleg Kostyuk (OOO "Crumb-Service") received the grand prize - a trip to the island Hainan.